Are you feeling overwhelmed with content production? What would it be like to do less, and to do it better? I go over steps I share with my clients to help them feel better about their content marketing plan including the importance of creating with intention, enjoying the content being produced, choosing the right platforms, letting content breathe, and using an editorial calendar. I also go over overproducing content and making things overly complicated.

I have been managing social media channels for brands for years. One key lesson I have learned is to focus on the channels that help achieve your brand or business goals while acknowledging your own time and talent if you are doing it yourself. If it feels painful, chances are slim that you will do a great job. If you don't even want to be on a platform, will you do what it takes to be successful there?

As a consultant and freelancer, I understand the challenges of navigating the ever-changing world of social media. In this blog, I share how I help clients tackle the complexities of social media, strategies for building consistency, and tips on how to find your own rhythm of promotion. Whether you're a photographer, writer, small business owner, or part of a marketing team, if you don't enjoy social media but know you need to promote yourself, start here. I cover discovering your audience, content pillars, platforms that help my clients stay on top of it all, and most importantly, stay sane.