I have been managing social media channels for brands for years. One key lesson I have learned is to focus on the channels that help achieve your brand or business goals while acknowledging your own time and talent if you are doing it yourself. If it feels painful, chances are slim that you will do a great job. If you don't even want to be on a platform, will you do what it takes to be successful there?

I follow a font designer who has 470 Instagram followers, but receives almost 500k monthly views on Pinterest. In her emails, she openly talks about how she doesn't enjoy using Instagram but loves Pinterest because it is not a social network, but rather a search platform. It is her primary source for sales.

The first step is recognizing what success looks like to you. Then, learn where that success can be achieved and whether it aligns with your communication style, product, and audience.

Maybe you would be better off building a YouTube channel where you can share long how-to tutorials or using Medium to tell rich stories. Investing in your email marketing and blog may be a better use of your time and talent. Additionally, posting updates on your Google Business page (which I always love and find that people often forget about) could also be beneficial.

Stop comparing yourself to others on social media. They may have different businesses, goals, and support systems than you do. Give yourself permission to do what you are excited about and willing to put effort into, so you can hit your own goals and vision of success.

Be intentional with your time, talent, and resources. Stop forcing it.

Happy Creating,